Archive: 18 Dicembre 2015

How to use video to promote your business

18 Dicembre 2015

Have you thought about creating videos to promote your business? Video can boost your search engine rankings and is an effective way to increase customer engagement. But how do you go about making a video?
Sarah Orchard of Orchard Marketing Associates investigates
In the US, YouTube accounts for around 18% of all downstream internet traffic (that’s data that goes from a source to a computer).
That’s impressive. But perhaps even more impressive is YouTube’s status as the world’s second biggest internet search engine. It receives more searches than Bing, Yahoo, Ask and other search engines.

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Six Examples of How Digital PR Can Benefit Your Businessby

18 Dicembre 2015

Six Examples of How Digital PR Can Benefit Your Businessby Ben Hale
The vast number of digital tools we now have at our disposal for interacting with our market is phenomenal. From blogging to vlogging, a consistent digital PR campaign can truly benefit a business.
Surprisingly in this day and age some people are still not utilising the online features they have available to them, instead opting for the more traditional (and often less cost-effective) methods of engaging with consumers. Digital is fast becoming the predominant means of communication in the marketing world. With the amount of people using the internet and various mainstream social media sites, engaging with your audience has never been easier. For this reason, we’ve outlined just a few ways of how digital PR can benefit your business.
One: High authority and relevant links from credible online publications.

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