Six Examples of How Digital PR Can Benefit Your Businessby
Six Examples of How Digital PR Can Benefit Your Businessby Ben Hale
The vast number of digital tools we now have at our disposal for interacting with our market is phenomenal. From blogging to vlogging, a consistent digital PR campaign can truly benefit a business.
Surprisingly in this day and age some people are still not utilising the online features they have available to them, instead opting for the more traditional (and often less cost-effective) methods of engaging with consumers. Digital is fast becoming the predominant means of communication in the marketing world. With the amount of people using the internet and various mainstream social media sites, engaging with your audience has never been easier. For this reason, we’ve outlined just a few ways of how digital PR can benefit your business.
One: High authority and relevant links from credible online publications.
Six Examples of How Digital PR Can Benefit Your Businessby Ben Hale
The vast number of digital tools we now have at our disposal for interacting with our market is phenomenal. From blogging to vlogging, a consistent digital PR campaign can truly benefit a business.
Surprisingly in this day and age some people are still not utilising the online features they have available to them, instead opting for the more traditional (and often less cost-effective) methods of engaging with consumers. Digital is fast becoming the predominant means of communication in the marketing world. With the amount of people using the internet and various mainstream social media sites, engaging with your audience has never been easier. For this reason, we’ve outlined just a few ways of how digital PR can benefit your business.
One: High authority and relevant links from credible online publications.
These referrals will give your content more credibility, as it is being referenced by other respected entities. This will also prompt people to view you as a credible and respectable source of information.
As other sources link to your content, you will receive a greater number of visits to the site through the readers who follow the link. This is turn can lead to a greater number of conversions.
This also will help improve your search engine ranking score.
Two: Improved search rankings.
Provided you are releasing useful and high quality content, search engines such as Google will begin to rank you higher on their results pages.
This content is also likely to be shared on social media if you are correctly managing your social sites and promoting interactions – shares, likes, comments etc. When this content is shared it can be picked up by more and more users, prompting even more visitors to your site. These interactions can again boost your ranking score.
Three: Manage and maintain your brand reputation and identity.
This enables you to engage with market influencers who have the ability to encourage conversions and boost sales.
You will be able to respond to any customer issues in real time, increasing consumer confidence in your brand, or at least limiting any damage to your reputation.
Four: Convey key messages and USPs to influence purchase decisions.
With digital it’s possible to push out integrated campaigns using video messages, images and written content to influence consumers’ purchasing decisions, all for far lower a cost than, say, airing a television advert.
Five: Build good relationships with consumers; encouraging brand loyalty.
Creating a dialogue between you and your customers can really reinforce the sense of a one-on-one relationship and promote brand loyalty, giving your organisation a human touch which consumers will respond to. Not only this, but interactions will likely be seen by others and can create further interest in the company.
Six: Measure your success.
Using digital as a means of communication allows you to track almost every aspect of how successful your interactions have been. Using this sort of information can help guide your future marketing campaigns, as you begin to learn what your target market responds to in a positive way.
Comments are closed.